As cool of a person as I think I am, I’m sure that if I didn’t have my platform of over 2 million entrepreneurs among my email lists, social lists, and podcast listeners, it would have been very difficult to get Tony Robbins, or any of my Dream 100, to return my calls, respond to my emails, or be interested in working with me. None of these people needed another friend. They did need, however, access to my platform, and so that gave me the ability to get my foot in the door, build friendships, and start partnerships. This is the key to working your way in.
