After the buyer’s order, they immediately see the first of our two special upsells, which are also called one-time offers (OTOs). Our first OTO was $97 for one of our online digital courses that helped implement what they would learn in the book. This first OTO had 9.92% order conversion in a one-click upsell that allowed them to add it to their order without having to re-enter their credit card information.
