the emails aren’t stand-alone messages, but instead we will use multiple emails to tell a story, where each email hooks you to read the next email in a way that is similar to how a good soap opera will use their storyline to pull you from episode to episode. In these emails, we tell our readers a story that will build a relationship and rapport. That way, they’ll be more likely to keep reading our emails, clicking on our links, and buying our products.
