Then we offered a second OTO selling a course on how to get traffic into funnels for $297. This second OTO had 4.19% order conversion using a one-click upsell. New money collected for each buyer: $297 x 4.19% = $12.44 Total average cart value: $25.27 + $12.44 = $37.71 I spent $23 to get each customer, but with an average cart value of $37.71 in sales, we made a net profit for each new buyer who came into our funnel: $14.71
