Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over a million copies of her books. I asked her for the secret to selling that many copies, and she told me: We asked ourselves this question: “What are the tribes that my women are already in? What network marketing companies are they in? What Facebook groups . . . what Instagram channels . . . what hashtags are they following?” After we identified these things, we tried to figure out who are the tribe owners of these women. Who do we need to become friends with? Anyone who had over
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