When you adopt this method, you’ll not only create a versatile, well-rounded, and connected brand, but you’ll also create an interesting feed that earns you the ability to sell. No two categories live next to each other in the grid, giving you extra visual element, but also giving people a way to find a way to connect with you, even if they currently aren’t on the market for what you’re selling. Oftentimes someone will follow you for just ONE of the categories while they get to know you, like you, and trust you, priming them to become a paying client in the future.

