Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

by Russell Brunson

“I made a list of the people I wanted to be part of this promotion, and then I started calling them. The first person told me no, and the second person said the same thing. I kept calling and kept getting noes. Somewhere in that list I called you, and your answer was the same, but I was determined to make this work no matter the cost, so I kept calling.” “How many people did you end up calling?” I asked. “Forty-nine.” “You called forty-nine people?” “No, I got forty-eight noes, but the forty-ninth person said yes! I knew that after I had one yes, I was in. I asked him if he knew anyone else that might be interested, and he gave me three names. I called each of them, and they all said yes. I asked them for referrals, and they all said yes as well! As my list of yeses grew, I started calling people who told me no and showed them the people who were now involved and had said yes, and many of the noes I had received earlier turned into yeses. I received forty-eight noes in a row, and then the next thirty people all said yes.” That promotion ended up building Tellman a list of over 100,000 people in just a few short months, and that list generated him over $800,000 in sales during his first year online. This is the power of infiltrating your Dream 100.