Audience #2—Landed: The second audience you’ll want to build is made up of the people who clicked through and landed on your page. These people took a bigger commitment, left the platform, and visited your sales funnel. While they trusted you with their curiosity and visited your page, they didn’t take any further action by opting in or purchasing. I tend to run an ad to this audience for up to seven days trying to get them to come back and take me up on my lead magnet. Again, if they don’t opt in or buy within seven days, I just let them fall out of this audience.
