We started running Facebook Ads, and within about a day, the $100 was spent. We then looked at the sales to see if we had made at least $100. From our first ad spend, we ended up getting about 100 clicks, selling 7 reports ($7 x 7 = $49), two people bought the order form bump ($37 x 2 = $74), and one person bought the $100 OTO. The total sales equaled $223. After we subtracted our $100 ad cost, we had made $123!
