EXERCISE Here are some questions you should be asking yourself at this point: What are the top websites that my dream customers already go to? What forums or message boards do they participate in? What are the Facebook groups they engage in? Who are the influencers they follow on Facebook and Instagram? What podcasts do they listen to? What are the email newsletters they are subscribed to? What blogs do they read? What channels are they following on YouTube? What keywords are they searching for in Google to find information?
