Longer: In some cases, publishing an article that’s simply longer or includes more items will do the trick. For example, if you find a link magnet with a title of “50 Healthy Snack Ideas,” publish a list of 150 (or even 500). More up to date: If you can take an out-of-date piece of content and spruce it up, you’ve got yourself a winner. Better designed: A visually stunning piece of content can typically generate a lot more links and social shares than something similar on an ugly page. More thorough: Most lists posts are made of a bland list of bullet points without any meaty content that
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