The ego/conscious mind may think that it's frightened of failure and humiliation (in matters of wealth, love, body, creativity, etc.), but fear and desire ARE IDENTICAL. In fact, the conscious mind worries about all this “bad stuff” and thinks about how to avoid it, but that worry is secretly (shadowily) a kind of erotic caress, an obsessive dwelling with rapt fascination on the face of the very beloved failure and humiliation.