“Our business is not what’s in the brown boxes,” he said. “It’s the software that sends the brown boxes on their way.” We monetized our software not by selling it directly, but by selling everything else—books, DVDs, and CDs. What’s more, the quality of our software would determine whether we succeeded: “Our ability to win,” Jeff said, “is based on our ability to arrange magnetic particles on hard drives better than our competition.”
Jeff Bezos
