Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation

by Jeff Lawson

At Twilio, I often say “our strategy is simple: build things our customers want for which they’ll pay us.” Obviously we have long-term plans for the business, but I don’t want teams to confuse our company’s goals for serving our customers.