Exactly when competition is growing more fierce is when companies must focus all of their internal development effort on the differentiating parts of the business. Buying the table-stakes capabilities offered in this Great Third Era of Software, even from your fiercest competitor, is what enables you to have a shot at winning. That’s why you see Netflix, which competes with Amazon Prime Video, as a large and public customer of AWS. That’s why at Twilio, we see large carriers leverage our services for contact centers, customer notifications, and more. Oftentimes, these decisions to not leverage
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