Donnie Berkholz

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From this experience I learned two things. One, this wasn’t an experiment. Due to the contract, we were all in, building blindly without any customer validation. The developers building it knew this. Second, I should have listened to the frontline engineers, who thought the apps were worthless and the business judgment unsound. We wasted over a million dollars of our precious startup cash on this misadventure. We could have avoided that if I’d paid attention to my frontline developers.
Donnie Berkholz
On partner contracts without customer validation
Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation
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