From this experience I learned two things. One, this wasn’t an experiment. Due to the contract, we were all in, building blindly without any customer validation. The developers building it knew this. Second, I should have listened to the frontline engineers, who thought the apps were worthless and the business judgment unsound. We wasted over a million dollars of our precious startup cash on this misadventure. We could have avoided that if I’d paid attention to my frontline developers.

