Teams do their best work when each member of the team feels accountable to the customer, and a deep sense of purpose to serve the customer. Small teams enable that kind of connection and purpose, with a mission that comes from inside the team, driven by a primary interaction with the customer and their problems, not from executives. What you want is for members of the team, and the team as a whole, to believe what they’re doing is important. That intrinsic motivation doesn’t come from inspirational speeches or a big paycheck. It arises from the knowledge that your work has real impact on the
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