When you pitch a new product idea to potential customers, one of two things happens, especially when they’re an acquaintance. If they genuinely like the idea and it seems to solve a pain point in their life, they ask you questions. Does it do this? Does it do that? They’re trying to match your solution to their problem. That’s a good sign. If they don’t see your idea as solving some pain point they have, the conversation goes differently. They try to be polite, and say: “Oh, that sounds nice . . .” as their voice trails off. After a few moments of awkward silence, they’ll change the subject.
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