Apple’s secret sauce involves knowing which parts to buy and which to build; knowing how to integrate those parts in unique ways; and, most important, hiring some of the best developers on the planet to write great software. They’ve also always been good at telling their story and selling their brand—that’s another area where they’ve decided to differentiate, and it’s paid off.
Lots of opportunity here for Docker, considering our brand. How could we sell that in a conscious & explicit way?
