The problem is that “good ideas don’t come along only during the planning cycle. They hit you at any time of the year,” Chee says. He introduced the idea of a rolling pitch season. Instead of forcing people to come in once a year and make a huge budget ask, we’ve set up a forum where anyone can pitch an idea whenever they want. If the idea gets approved, we fund a very small exploratory team, maybe as small as a fraction of a person’s time. The “team” gets just enough money to run a short experiment.
