Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation

by Jeff Lawson

We didn’t do a ton of marketing, and we employed only a handful of sales reps. Most of our employees at the time were engineers. If someone wanted to find out what Twilio did, the best way to do that really would be to ask a developer.