First, vet the idea. This doesn’t need to be exhaustive; there should be low activation energy for starting a new experiment. What you really want to know are just two things: What assumptions about customers, the problem, or the market are you making, and how will your experiment prove or disprove those assumptions? If you are wildly successful, will it be a big outcome? The point is to grow a big tree, so ask whether the seed you’re planting has that chance if it’s successful.
