these should be relatively long-lived measurements that tell the story of progress toward the stated mission, versus objectives that change quarterly. For example, when Twilio Infrastructure got started, our build system, which packages our code for deployment to servers, was horribly broken. It could take half a day to build and deploy our software, and half of the time the build would fail for unknown reasons. It was killing developer productivity. So the Infrastructure team took on a measure of “time from code check-in to deployment.”
