Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation

by Jeff Lawson

Over time, SaaS companies sprang up to serve every line-of-business owner. The chief financial officer (CFO) reached out to NetSuite, provider of SaaS financials software. The chief marketing officer signed up for Marketo, provider of SaaS marketing automation. The chief human resources (HR) officer signed up for Workday, provider of SaaS HR information software.