Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation

by Jeff Lawson

Having a hypothesis, and a set of assumptions to prove or disprove, is great—but you need it in writing so you can track progress. At Twilio, one of our core values is “Write it down,” and experiments are a great place to exercise such a practice.