Shortly after he rejoined Amazon in 2012, I called him up with a simple question: How would you compare and contrast those three companies—Amazon at 100 people, 5,000 people, and now 75,000 people? He thought for a few moments, and then said this: “You know, it’s the same company. The same sense of urgency. The same bounce in people’s step. The same intelligence. It’s awesome.” In 1998, there was a single floor full of employees in its Seattle office, full of startup hustle and drive. In 2012, it was the same picture, only there were nearly a thousand such floors full of Amazon startups
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