Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation

by Jeff Lawson

As Jeff Immelt, the former CEO of GE and a member of our Twilio board of directors, once told his executive team at GE: “If we don’t become the best technology company in the world, we’re doomed. We’re dead. There’s no Plan B.”