Manolo Alvarez

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Your experiment might aim to (a) figure out if one customer will indeed pay you that much to solve the problem; and (b) validate that the problem is applicable to a sufficient number of customers that you could reasonably find one thousand in the next five years to bite. If you can’t even get one to bite, then that’s a problem. Or if you do, but they’ll only pay $1,000 per year instead of $500,000, that’s a problem. Or if they do pay the right amount, but you realize there are only ten companies in the world that have this need, then that’s a problem.
Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation
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