during product reviews, start the conversation with the customer problem. Don’t jump right into talk of strategy or features, but start with why the customer will care. Ask your leaders about which customers demonstrated the problem, and how they validated that the customer problem represents a broad market need. The answer doesn’t matter as much as the process does. Does the team have the right mechanisms in place to truly understand customers? By asking these questions, you’ll start to understand how your teams think. Once they know these questions are coming, I bet it’ll set them on the
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