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When you see a developer, ask what they’re working on, and what customer problem it’s going to solve. Do they know? Ask when they last interacted with a customer, and how it made them feel. Did it motivate them? Ask what they learned that surprised them. Based on their answers, you’ll get a sense for whether developers are truly brought into customer problems, or whether they’re just asked to implement solutions.
Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century – A Management Playbook for Tech Industry Leadership and Digital Transformation
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