We pay higher than most similar companies in base pay, which is guaranteed and not subject to some management fad or poorly set goals. And we tend to give a little more stock equity as well, to compensate employees for the lack of bonus—with the side benefit of focusing employees on long-term versus short-term objectives. My belief has always been to pay people well, so they feel it’s fair, but don’t cloud things by believing that compensation is the great motivator, especially for creative roles.

