the most interesting implication of AWS was that it changed not just the way computing power was bought, but who was buying it. In the traditional world, IT decisions were made by people near the top of the organization—the CIO or the CFO. That’s because these were high-stakes decisions, with years of work and millions of dollars being decided. At AWS, however, a lot of customers were just ordinary developers. Individual engineers or department managers could spin up a server and storage capacity at AWS just by entering a credit card number.

