Amazon is a good example of failure on the road to success, as Jeff Bezos has often proudly insisted. ‘Our success at Amazon is a function of how many experiments we do per year, per month, per week. Being wrong might hurt you a bit, but being slow will kill you,’ Bezos once said: ‘If you can increase the number of experiments you try from a hundred to a thousand, you dramatically increase the number of innovations you produce.’
