It’s important to understand the difference between being “normal” and being “normative.” Being normal means that a numerically significant amount of something is found in a group. For example, if you select a random group of students, chances are a large percentage will be wearing sneakers. This is normal. Being normative is about what gets elevated by society to a position of power. Normativity looks like a specific sneaker brand being upheld as the best. Normativity, then, is about value judgment and shouldn’t be used interchangeably with normal.
