Coke has tried every marketing strategy known to mankind. That’s why Coke is hip and classic, original and new, and dietetic and caloric. Coke is wild-eyed J. Lo’s favorite and it’s also the whitest, blandest American drink we got. It’s a contradiction. It’s fucking genius. And Coke spent a shitload of money to be everything to everyone. Your boyfriend Benji’s got it all wrong. He thinks it’s all about being special, scientific, but you don’t get anywhere in this world unless you know how to blend in.
