Like hockey players who agree to wear helmets only if a rule forces their opponents to wear them too, people might agree to regulations that force everyone to pay for hidden benefits like health care that make them happier in the long run, even if the regulations come at the expense of disposable income. For the same reason, Frank argues, we would be better off if we implemented a steeply graduated tax on consumption, replacing the current graduated tax on income. A consumption tax would damp down the futile arms race for ever more lavish cars, houses, and watches and compensate people with
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