The 10 Commandments of Author Branding: Embrace Authenticity, Gain Book Ambassadors, and Create Your Tribe

by Shayla Raquel

I learned that too many authors do the following: publish a book without an author brand dismiss their local communities create appalling websites turn up their noses to social media send the same ole boring emails avoid learning how to find book ambassadors quit too soon at marketing act too salesy rather than authentically forgo an awesome book launch compare their tribes to other authors’ tribes

Dang. As a reviewer...yes! This!!! I just don't think authors realize just how much the little details count!

Even if you have the master marketer Seth Godin himself launch your book, it won’t matter if your book stinks like rotten eggs. You must have something that’s actually marketable — something desirable, something worthy of being read — at least if you’re going to drive down Marketing Freeway, that is.

LOL - I just LOVE the way Shayla writes this book. So much sass, and yet so helpful at the same time.

your author brand is how and why readers fall in love with you and decide to read your book.

Low-key...yes. This has happened with me so many times - where I "get to know" the author and then BOOM. I have this crippling desire to read anything and everything they've ever written. Shayla is preaching and I'm in the first pew.