I don’t believe evangelical voters are naive about who Trump is, but I would want to make it as hard as possible to forget who they are putting in the Oval Office. Audience of one: I am generally anti–television ads. They are often an outdated, inefficient means of reaching voters. I get particularly annoyed by the bipartisan consultant grift of convincing wealthy interests and well-funded advocacy organizations to spend a bunch of money on television ads that run in the DC market to “influence policy makers.” But there is one major exception to my anti–TV ad rule: commercials with an audience
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