Alex Rogers

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My advice would be to hit Trump where he is strong. Instead of trying to exploit Trump’s many and very manifest weaknesses, erode his strengths. Immigration and trade are Trump’s two best issues—they fire up his base and persuade just enough swing voters. They were key to his victory in 2016, but he is also vulnerable on those issues, if your campaign makes a strong, sustained argument.
Un-Trumping America: A Plan to Make America a Democracy Again
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