This, in essence, was the same thing Ray Anderson had demanded of his staff: Let’s tell our story as if we were 100% responsible for the environmental degradation we cause. And when you look at the world that way, you start to see angles of influence: computer controls on boilers, methods for melting down old carpet, incentives for dredging the seas of nylon nets. You start to surface strands of causation that were always there—but buried.
