Paul Smith

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The first time someone saw a leprechaun in place of a page number, they thought, What the hell? A leprechaun? The second time, it was Oh, there’s another one. The fourth time, it had vanished from their consciousness. That’s habituation. We grow accustomed to stimuli that are consistent.
Paul Smith
This is exactly what’s happening here at the 61st
Upstream: The Quest to Solve Problems Before They Happen
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