At this level, you wake up every day excited about what you’re working on. It may be your day job, or it may be a volunteer project or a venture you’re working to get off the ground. Whatever it is, the calling to serve is strong. It drives you. It lights a fire under your ass to move. In the old paradigm of goals, you needed motivation to go after your goals. A whole industry of motivational tools has been born to support such efforts. But motivation is only needed when you’re chasing a Brule—a means goal. When you chase end goals, especially end goals related to your calling, you no longer
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