George W. Bush, although losing the nationwide popular vote, carried Florida by 537 votes, won the Electoral College, and, with a very key assist by the US Supreme Court, became the forty-third president of the United States. Lesson #3: Lie. Lie often, loudly, boldly, unashamedly, and consistently. Lie until it drowns out the truth. Lie until no amount of evidence could prove otherwise. Lie until there was no other reigning narrative. Just lie.