At the bottom of this hierarchy are our most concrete and specific goals—the tasks we have on our short-term to-do list: I want to get out the door today by eight a.m. I want to call my business partner back. I want to finish writing the email I started yesterday. These low-level goals exist merely as means to ends. We want to accomplish them only because they get us something else we want. In contrast, the higher the goal in this hierarchy, the more abstract, general, and important it is. The higher the goal, the more it’s an end in itself, and the less it’s merely a means to an end.
