Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

by Frances Frei

Here’s what different tends to look like when it comes to attraction: identify the profiles you’re missing and recruit in places where they tend to gather. For example, if you’re an organization that skews white and male in its leadership ranks and you’re now looking for legal talent, start with organizations like 1844, an association of successful black lawyers.b If you’re looking for technical talent, attend the Grace Hopper Celebration, which bills itself as “the world’s largest gathering of women technologists.”2 Begin actively recruiting at historically black colleges and universities. And women’s colleges. And colleges in geographies that are unfamiliar to you. Said differently, if you want to attract different types of people, then start meeting them where they are, in different types of places (ideally, where they’re the majority).