Leaders are most effective in empowering other people when they create a context we describe as high standards and deep devotion. When a leader’s expectations are high and clear, we tend to stretch to reach them. And we are far more likely to get there when we know that leader truly has our back. It’s a version of tough love that places equal emphasis on the toughness and the love. We hope to convince you, by the end of this chapter, that it’s the highest form of love.
