example in Su of high standards–deep devotion leadership. One practical expression of this is her “5 percent rule,” which is her commitment that AMD will get a little bit better every time the company performs a task. Demanding 50 percent improvement, she believes, is too daunting (in ValMax’s language, too severe), and accepting the status quo is an unthinkably low bar. Pursuing a relentless 5 percent is exactly the right, justice-steeped balance.5
