Shoe Dog: A Memoir by the Creator of NIKE

by Phil Knight

So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

WHEN IT CAME rolling in, the money affected us all. Not much, and not for long, because none of us was ever driven by money.

Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.