there was a lot of speculation in the press and from die-hard fans about how we were going to “Disney-fy” Star Wars. As with Marvel, I made the decision not to put “Disney” anywhere in the film credits or the marketing campaigns, and to not in any way change the Star Wars logo. “Disney-Pixar” made sense from an animation-branding perspective, but Lucas fans needed to be reassured that we, too, were fans first, respectful of the creator and looking to expand on his legacy, not usurp
