Joel-Oskar

61%
Flag icon
We’d done our homework. We knew that time would prove that the brands could easily coexist, and we knew there was a depth to the Marvel universe that most people weren’t aware of. During our research, we’d put together a dossier that contained a list of about seven thousand Marvel characters. Even if we couldn’t obtain Spider-Man or the rights controlled by other studios, we’d still have more than enough to mine. The content was there, and the talent was there.
The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
Rate this book
Clear rating
Open Preview